Geisha was founded by two entrepreneurs, the Nozaki brothers, early in the 20th century.  Ever since 1911, when they launched Geisha Brand King Crabmeat, they have continued to increase their reputation as high quality canned fruits, seafood, Chinese vegetables and mushrooms in the United States. Additionally, they sell these products as well as other farm products in Europe, the Middle-East, Africa and Asia.


In 1909, Nozaki introduced the North Sea Brand in the United States. Their early marketing efforts were aimed at the small American independent grocery stores. In order to further expand their business, they began to sell their products in Chicago and Boston by mail order.


In time, their business prospered, and the company continued to grow. This growth gave the Nozaki Brothers the confidence that canned goods would be successful and continue to grow in the United States. With this in mind, they realized that their trademark and brand name would be critical to their success. Drawing on past experience, they found that pictures of Mount Fuji and the “Geisha” were widely recognized by the American public. In 1911 the Geisha trademark was placed on Nozaki products, and the “Geisha” was officially registered in the United States in 1912.


Japan and registered in many counties in the world. In the United States, JFE Shoji Trade America Inc. distributes mainly Canned Goods and frozen seafood (World Wide Food Products Inc). Geisha is renowned for its high quality. In order to do this, we maintain a global production network and utilize advanced technology processing at our facilities around the world. We maintain offices in many countries to inspect and ensure that our product maintains the highest standards to meet our consumer’s expectations.